IKEA recently announced that it plans to invest $2.2 billion in its US business, with the hope of reaching more consumers and increasing its market share across the country.
The company, which is known for its unique style of furniture stores, says it hopes to generate more business and reach more consumers in the US with the investment, which is the biggest cash injection since it started operating there nearly 40 years ago.
With the investment, IKEA says it plans to attract more customers in a variety of ways, including opening more stores for easier access, starting a delivery service, and adjusting its prices.
In its announcement, the company detailed its full plans, which include:
The company’s head of retail also noted in the statement: “The U.S. is one of our most important markets, and we see endless opportunities to grow there and get closer to many Americans with affordable products and service. More than ever before, we want to increase the density of our presence in the U.S., ramp up our fulfillment capacities, and make our offer even more relevant to local customers’ needs and dreams.”
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